The Rambus Unified Payment Platform redefines the traditional shopping experience for a new age of frictionless commerce that is securely built on an economy of digital trust. For consumers, the Rambus Unified Payment Platform combines payments, gift cards, loyalty rewards and coupons in a single retail app. For retailers, the Rambus Unified Payment Platform offers tangible value beyond the initial transaction by facilitating lucrative upselling and cross-selling opportunities with integrated loyalty points and coupons. The platform also provides direct access to detailed consumer data, allowing retailers, banks and merchant acquirers to offer a personalized shopping experience and more effectively compete in a crowded marketplace.
Download the eBook to:
- Learn how the Rambus Unified Payment Platform combines and integrates payments, gift cards, loyalty rewards and coupons all in one application
- See how the Unified Payment Platform utilizes tokenization for secure transactions
- Understand how it benefits both retailers and consumers