Accelerating Mobile Wallet Adoption with the Rambus Unified Payment Platform

The Rambus Unified Payment Platform is a comprehensive solution for retailers, merchant acquirers and banks that delivers enhanced security, reduced cost and increased revenue. The platform comprises four primary components: A Digital Value Manager, a Retail Wallet Engine, a white-label retail app and a set of optional modules to support credit/debit cards, gift cards, loyalty points and coupons.

The Rambus Unified Payment Platform offers a myriad of benefits for consumers, retailers and financial institutions. For retailers, the platform allows businesses to engage consumers with an immersive, in-app experience that starts when the shopper enters a store and continues well beyond the initial transaction.

More specifically, the Rambus Unified Payment Platform helps increase revenue (per user) by facilitating cross- or up-sell opportunities with integrated loyalty points and coupons. The Unified Payment Platform also provides direct access to detailed shopping data, allowing retailers, banks and merchant acquirers to offer a personalized shopping experience and effectively compete in a crowded marketplace. In addition, the Retail Wallet Engine enables in-aisle check-out options to lower overhead costs and reduce the number of required POS terminals in store.

For consumers, the Rambus Unified Payment Platform provides a convenient, “tap and go” frictionless commerce experience that seamlessly integrates payments, gift cards, loyalty rewards and coupons, as well as digitized receipts and transaction history of purchases, in a single retail app. For banks, mobile wallets, which are far more secure than credit or debit cards, have fast become a strategic focus as consumer interest ramps up.

This eBook explores the benefits of the Rambus Unified Payment Platform and describes how the comprehensive solution can help redefine the traditional shopping experience for a new age of frictionless commerce.

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