The number of mobile payment users is projected to increase from 50.8 million to 76.0 million, or 24.3% to 33.1% of total smartphone users, between 2017 and 2020. Despite steady growth, mass adoption remains slower than anticipated as mobile payments do not yet offer the secure and seamless experience consumers have come to expect. As such, mobile wallets must provide more than a convenient place to store virtual cards by integrating loyalty programs, gift cards, receipts and payment history in a single app. Similarly, consumers must be confident that their mobile payment information is protected before, during and after a transaction.
Download this eBook to:
- See how retailers are integrating loyalty and point redemption programs into mobile phones
- Understand current and future trends about mobile payments
- Discover how unifying mobile wallets is beneficial to driving adoption